BAcklinks link building

How To Build High-Quality Backlinks By Spying on Your Competitors?

On this publish, I’ll train you how one can extract your rivals backlinks.

It’s a easy process that permits you to mine for the hyperlink profile of different sites.

Nevertheless, the most important challenge is understanding what to do together with your competitor backlinks.

But don’t fret – we’ll detail all the things about this Search engine marketing course of.

Let’s start, we could?

Table of Contents

  • 1. Why Hold Monitor of Competitor Backlinks?
  • 2. How to Monitor The Backlinks of Your Rivals?
  • 3. What to do with Rivals Backlink Knowledge?
    • 3.1. Determine your Competitor’s Greatest Backlinks and Acquire Them
    • 3.2. Examine The place Rivals Publish Friends Posts
    • 3.three. Verify The place Your Rivals Depart Feedback
    • three.4. Capitalize on “Lost” Backlinks
    • three.5. Make Your Content 10x Higher
  • 4. Conclusion

Why Hold Monitor of Competitor Backlinks?

Monitoring your competitor’s backlinks brings a lot of benefits.

For starters, tracking your competitor’s backlinks permits you to analyze their link profile.

By monitoring their backlinks, you’ll see what number of sites are linking to them.

Having this info in your fingertips will probably be useful to you as a website owner.

Because here’s the kicker:

You will get a holistic view of how they reached the top of the SERPs!

Clap happy

In fact, and as mentioned earlier, there’s more to monitoring backlinks. The listing of backlinks gained’t imply a lot when you don’t do anything about it!

What does this mean?

So you might have an inventory of web sites that link again to your rivals.

Next, you should filter the outcomes to only see the authoritative websites.

Last, you should then find a approach to get a backlink from the same sites as nicely.

Here’s one factor going for you relating to competitor backlinks:

Since they already linked to your rivals, there’s a great probability they will even link back to yours!

Spying on competitor links plays a important position in building authoritative backlinks to your website. It is a scalable and sustainable method to help enhance your website’s Search engine marketing efficiency.

Gone are the days when building links is a numbers recreation. These days, it’s a must to work exhausting and sensible to churn out high-quality backlinks to your website.

As an example, a single hyperlink from a website like Mashable or TechCrunch possesses more priceless than hundreds of hyperlinks from mediocre sites.

So by focusing your efforts on gathering aggressive backlinks, you possibly can fast-track your website to success!

How to Monitor The Backlinks of Your Rivals?

Now that we’ve established the worth that competitor backlink analysis brings to the table, it’s time to discuss the exact means of finding them.

Particularly, we’ll talk about about probably the most primary method to find backlinks of your rivals utilizing Google search.

On the search bar, sort the following:

Link:[competitor URL] -site:[competitor URL]

For this search query, we are using Google search operators to help us filter the outcomes.

“Link” refers back to the website that links back to the competitor URL.

Remember that this search operator has been deprecated since 2017. Nevertheless, it stays a helpful various for finding backlinks on Google.

“Site” exhibits you indexed pages of the competitor URL.

The “–” signal earlier than “site” signifies that we’re excluding pages from the competitor URL. This manner, we only see pages from other websites that link to your competitor.

When utilizing this search query, substitute competitor URL with your personal.

Operating this question, we’ll take a look at Neil Patel’s hyperlink profile:

Neil Patel link profile

On the results under, you will notice sites that hyperlink to Neil Patel’s. The search query additionally hides pages from Neil Patel’s website.

Additionally, to generate 100 URLs for every web page, click on Setting > Search settings from the page.

Google Search settings

Then you could toggle to outcomes per web page to “100.”

100 results per page

Once finished, go back the SERPs to extract the backlink info for straightforward reference.

To do this, you might want to obtain SEOQuake.

seoquake extension

It’s a Chrome extension and Firefox add-on that helps you break down SERPs and net pages in response to totally different Web optimization metrics.

When you’ve downloaded and installed SEOQuake, you must see this section on SERPs:

SEOQuake serp

Click on on “Export CSV” to download the sheet.

As soon as accomplished and after you open the file, the info would appear to be this:

export serp excel file

It doesn’t make any sense as a result of the formatting of the sheet is off.

Subsequently, earlier than opening the file from SEOquake, be certain that to convert it first into .xls or .xlsx so you possibly can open the file using Microsoft Office or Google Sheets with out issues.

After converting the file appropriately, the info should appear to be this:

serp export to excel

Every link is damaged down into SEMrush’s totally different metrics.

When building hyperlinks, you need to focus your energies on buying links from websites with excessive Web optimization scores.

For example, if the location the place your competitor received a hyperlink from has an SEMrush Rank inside 100, then you’ll want to find a solution to get a hyperlink from that website.

By working on getting hyperlinks from the perfect websites, you’ll be able to accelerate your Search engine marketing progress soon!

Nevertheless, we’ve simply downloaded the highest 100 results. Neil Patel has over 503,000 backlinks that you would be able to verify and evaluate.

To move on to the subsequent 100 hyperlinks, go to the subsequent page and repeat the method.

Now, I’ve detailed this process so that you can perceive the problem of spying on your competitor backlinks utilizing the guide approach.

Because I don’t advocate you doing this in any respect!

As mentioned earlier, Google discontinued the “link” search operator and not returns recent outcomes.

Additionally, repeating the precise course of for each 100 links from SERPs is a futile train.

There’s a lot extra you are able to do together with your time than by extracting backlinks from competitor sites!

So what do you do?

SEMRush: A Better Various for Competitor Backlink Research

For Web optimization specialists, SEMRush needs no introduction.

This all-in-one Search engine optimisation software has been round a very long time and trusted by specialists. It has proven to be probably the greatest backlink audit and evaluation instruments through the years.

Better of all, you possibly can generate knowledge and filter them with just some clicks of a button!

No have to repeatedly save the outcomes on a spreadsheet which might rob hours of your valuable time!


As readers of Master Blogging, I am giving you an opportunity to be better than your rivals by spying on their Search engine marketing!

Click right here to join a protracted trial of SEMrush to boost your weblog’s Search engine optimisation efficiency!

So how does this device work, you ask?

Typing the domain identify on the Area Overview bar yields you a wealth of data not out there from free instruments.

A fast search of a website instantly exhibits you spectacular knowledge about organic search, display promoting, paid search, and more.

SEMrush Domain Overview

As a backlink research device, SEMrush doesn’t disappoint one bit. It supplies an exhaustive record of backlinks broken down into totally different metrics.

SEMrush backlinks report

The first two columns of the results are the Page and Trust Scores. The upper they are, the more authority the location wields.

Subsequently, if you wish to arrange the authority of your competitor backlinks, then listing them down from highest to lowest.

This removes the process of discovering out which website is the most effective place to get a backlink from.

You can even see natural rivals that have an analogous hyperlink profile as yours. It lists down sites that share the same referring domains as you do.

Domain competitors

The desk also exhibits the Competitors Degree. The upper the level, the more comparable you’re with that website. It’s an excellent index to see which websites to be careful for when operating your hyperlink building campaign.

One other function that makes SEMrush distinctive is the Backlink Gap.

Record down your competitor websites to see when you have backlinks from the most effective websites.

SEMrush referring domains

If not, use this as a chance to find out how they acquired the link from the location so you possibly can replicate it!

Now, I’m not going to misinform you. I’ve coated different backlink checker instruments in this publish that will help you spy on your competitor’s link constructing strategy.

But I’m featuring SEMRush in this submit alone as my most advisable backlink analysis software.

That’s how much I belief and consider on this device. And so do you have to!

Again, click right here to join a 14-day trial and provides this software a spin. Cancel your subscription anytime.

Now, let’s see…

What To Do With Rivals Backlink Knowledge?

We’ve mentioned the issues you possibly can do with all the backlinks you’ve gathered using SEMRush.

However what’s more essential is understanding what to do with all that knowledge.

The aim is to make use of your competitor’s hyperlink profile to build yours. You might even have to “steal” most of them by getting a link from the location the place they have one.

But all is truthful recreation in hyperlink constructing! It’s just a matter of putting the info to good use.


Under are some concepts you’ll be able to turn competitor backlinks into yours.

This could possibly be carried out by means of another backlink checking software. But, to be frank, none are simpler than SEMRush.

Particularly, SEMRush has a function referred to as Backlink Hole that works greatest for this objective.

What Backlink Hole does is examine the backlink profiles of five competing web sites at the similar time.

All you want is to provide the URLs and SEMRush does its factor. Doing this might reveal sites which are linking to your competition however not to you.

As more backlinks are discovered, you’re capable of determine the “gaps” or links/websites you would be capitalizing on.

SEMrush backlink gap

In the example above, 4 of the most important shoe brands are put head-to-head to see where every brand’s backlinks are coming from.

There’s even further info once you click on on particular dates. You’re shown a quick summary of the day’s backlink activities. That’s extremely helpful for anyone serious about day by day reviews.

missing backlink opportunities

So what do you do when you could have an inventory of missed backlink opportunities?


You attain out to those websites (the high-quality ones, anyway) and also you attempt to get your hyperlinks added.

You analyze the backlinks and work out why your rivals are being talked about when you are snubbed.

Usually, you’ll be stunned at how your link could be added by getting in contact with the writer.

For instance, if your competitor was linked in a submit that curates an inventory of merchandise related to your enterprise, ask if the writer would contemplate adding yours as nicely.

The identical goes in situations the place your competitor is giving direct quotes about your business. You’ll be able to supply to add a unique perspective in trade for a link.

How often you attain out is solely as much as you. What’s essential is that you simply remain courteous and never come off as annoying.

2. Examine The place Rivals Publish Friends Posts

Doing visitors posts is certainly not lifeless. You’ll be stunned at how many of your competitor’s backlinks are byproducts of visitor posting.

So why not capitalize on it?

Your competitor’s backlinks are a treasure trove of guest submit opportunities. You should get on prime of that instantly.

To find alternatives utilizing SEMrush, sort within the domain of your competitor and click on on Backlinks.

From right here, you might want to filter the results utilizing these choices:

  • Search by anchors – [name of blogger]
  • By Sort – Text
  • Click on “Follow” as an alternative of “All links”

Once you arrange the filters appropriately, you need to see one thing comparable like this:

Competitors guest post profile

Once more, not all results will present you sites the place your rivals revealed a visitor publish or two. Nonetheless, it wouldn’t harm to run via the record to see websites the place you possibly can probably place your personal guest publish.

Because right here’s the factor:

If your competitor was one way or the other capable of land a spot at a high-quality website that accepts guest posts, then so are you able to!

Every website is totally different however there’s nothing mistaken with sending the location an e mail introducing yourself and offering your providers.

If they’re in the kinds of topics your competition has to supply, then there’s a superb probability you could have something of worth to add.

>> Take a look at my detailed information to discover ways to leverage visitor running a blog.

3. Examine Where Your Rivals Depart Feedback

Backlinks can come in the type of feedback.

Your competitor will depart comments in online boards, blog posts, and other locations online.

And, typically, these comments make for superb backlinks.

By taking a look at your competitor’s backlinks, you’re capable of see where they have been leaving feedback. And in the event you’re sensible, you’d use this chance to go away comments as nicely.

To do this on SEMrush, go to Area Analytics > Backlinks then click on Anchor on the menu.

semrush Domain Analytics Backlinks anchor

Subsequent, scroll down and locate the identify of the blogger or one that owns the location.

spy competitors comments

We need to see the backlinks that use the identify as anchor textual content. It is what most blogger use when leaving feedback on a website.

You must see something something like this after clicking:

Find sites for blog commenting

Granted, not all the outcomes can be blog feedback. However you possibly can guess to encounter a handful of them along the best way.

It’s because novice and intermediate bloggers actively use blog comments as a hyperlink constructing tactic.

However, there’s additionally a very good probability you’d discover backlinks on forums. Whereas most marketers would ignore links from these sources, you might need to dig in deeper.

You possibly can discover niche boards the place your viewers is almost definitely to hang out.

So not only are you creating hyperlinks, you’re exposing your website to an entire new audience!

There are various the reason why a competitor would lose hyperlinks that have been once theirs:

  • The location proprietor might have eliminated the hyperlink immediately
  • The page might have been unpublished
  • Edits have been made to the submit/article
  • The web page is now being redirected.

If your competitor is sweet, he will discover ways to reclaim these lost links. However there’s an excellent probability that those hyperlinks can be “lost” on them perpetually.

To steal these hyperlinks, log in to your SEMrush account and go to the Backlinks web page of the competitor URL you’re analyzing.

Scroll down the web page to see the backlinks and tick on the “Lost” field.

SEMrush lost backlinks

You want to arrange the record in response to descending Page Rating and Belief Rating. Doing so lets you present the perfect websites on prime.

Open the top pages to confirm if the link is indeed removed by the location owner. If sure, find a approach on how one can get a link right here as an alternative of your rivals.

Attain out to the location proprietor and ask if s/he can embrace your hyperlink to the location as an alternative.

Also, you only need to contact sites which might be high-value and permit do-follow hyperlinks. Don’t waste your time talking to website house owners or authors that have no-follow links until there’s some value there outdoors of link building.

After you have an inventory of web sites to contact, you have to decide why the link obtained deleted in the first place. What you do subsequent would depend on the location proprietor’s reasoning.

  • The article was rewritten – Your competitor’s link was eliminated as a result of the article was up to date. You need to contact the writer and ask when you might be added as an alternative. In fact, you’d have to have the ability to contribute one thing of value.
  • The link was changed – The link might have been changed as a result of the writer found a greater source. Find out what that supply is. In case you have content material that may match that supply, contact the writer and let that individual know what you need to supply.
  • The location is removing previous links – Some websites do a common sweep of their pages and take away links they really feel are not useful. If they are eradicating links as a part of their housekeeping initiative, there’s nothing much you can do. You’ll be able to attempt to contact them anyway and perhaps get lucky.

Next, send an e-mail to the location owner asking them to hyperlink to your website. Take into accounts why they removed the initial link. Also, clarify the value of linking back to your website.

5. Make Your Content material 10x Higher

That is where issues get fascinating.

Sites link to your rivals for a cause. And the almost certainly cause why?

Nice content material.

like duh

Utilizing backlink info, you are able to do analysis on what are probably the most linked competitor pages.

To do this, enter the URL of your competitor on SEMrush, and go to Backlinks > Indexed Pages.

It exhibits the pages with probably the most referring domains as backlinks.

SEMrush Backlinks Indexed Pages

Now comes the exhausting half.

Find content that’s just like yours and asking yourself these questions:

  • What sort of content is your competitor creating?
  • Why are sites all the time citing them as assets?
  • How useful are these articles?
  • What makes this page higher than mine?

Upon getting your solutions, the subsequent step is to rewrite and enhance your previous content just like your rivals.

The aim is to create better content material than your rivals.

And one of the simplest ways to create better content is by reviewing what others have created and implementing the same techniques!

I mean, if it really works for them, it also needs to be just right for you!

To assist you in creating higher content material, use SEMrush’s Search engine optimization Content material Template.

It lets you create Search engine optimisation-friendly content by analyzing the highest 10 pages in your goal keyword.

P.S. In the event you don’t know your goal key phrase yet, read this first!

From right here, enter your key phrase phrase on the search bar.

SEMrush SEO Content Template

After creating an Search engine optimization Template, it is best to see key suggestions. These will assist you in creating the absolute best submit concerning the matter.

SEO Content Template Recommendation

Take note the semantically associated words and textual content size. Mention the phrases in your content material and maintain the textual content length near the really helpful phrases.

Keep in mind: the thought is to make your content material just like the top 10 pages in your key phrase.


There’s a cause why competitor backlink analysis is among the greatest methods to strengthen your link profile.

It provides you access to web sites that hyperlink back to your rivals.

The very fact they did that signifies that they will do the same for you!

In fact, you’ll be able to only do this stuff in case you use SEMrush.

As shown above, it’s a strong Search engine optimisation device that automates your backlink analysis and helps you find hyperlink constructing alternatives quicker.

And while SEMrush is a premium software, you’ll be able to attempt it out for 14 days without charge to you!

Click here to arrange your 14-day free trial account. Then take pleasure in all the info and analysis you possibly can conduct towards your rivals utilizing this awesome software!

So what’s subsequent?

Search engine marketing specialists would have you ever consider that link building is the be-all-end-all for rating on prime of organic search.

While they’re not totally incorrect, there’s more to Web optimization than link building.

The truth is, I personally consider that keyword analysis is the very coronary heart of a profitable Search engine marketing strategy.

By discovering the suitable phrases to optimize for in Google, you possibly can improve your weblog visitors even with out building hyperlinks!

Nevertheless, to seek out one of the best keywords on your weblog, you have to use the most effective software for you.

A fast search on Google would present you hundreds of pages suggesting a number of key phrase instruments abruptly.

Let’s face it – the variety of posts discussing this matter only makes your determination far more troublesome.

There are simply too many tools out there these days!

Nevertheless, on this publish I wrote about key phrase research tools, I offer you a breakdown of every software – their execs, cons, and which instruments work greatest for which blogger.

In contrast to other posts about this subject online, I take time to point out you ways every works and my personal suggestions.

I even offered a scoring system that will help you gauge which software is one of the best from the target perspective.

You merely can’t get any better than that!

Once more, to read the publish, click here.

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